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Together

Datalitix delivers AI-powered analytics, market intelligence, and data-driven solutions that increase productivity, reduce costs, and drive operational excellence — tailored uniquely for each client.

Explore PULS APP → Request a Demo
Who We Are

Your Offshore Excellence Centre

Datalitix India Pvt. Ltd., headquartered in Bengaluru, is a trusted partner for some of the largest technology companies in the world — providing customized, end-to-end solutions from transactional to highly complex projects.

Clients We've Served

🚗 Automobile Market Size Study 🧴 Consumer Perception — Hair Care 🍵 Retailer Perception — Premium Tea 💎 Shopper Experience — Premium Brand 🧺 Consumer Perception — Dishwashing 🥤 Retailer Predictions — Beverages 📣 FMCG Ad Effectiveness Study
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AI Products

Advanced AI-based consumer feedback and learning applications built for scale.

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Analytics COE

Data science centre of excellence setup, training, and talent augmentation.

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PULS APP

First-of-its-kind perception intelligence platform for authentic market insights.

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Web Applications

End-to-end web and mobile apps including SkillUp, FENCE, FluenC and more.

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Coaching & Mentoring

Individual and organizational performance coaching to build stronger teams.

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Business Consulting

Strategy, operations and transformation consulting for measurable outcomes.

PULS Logo
PULS Perception Understanding and Listening Score
First-of-its-Kind Market
Intelligence Platform

Born from 50+ CXO conversations across industries — PULS removes bias from traditional market research to deliver real-time, authentic, and actionable consumer insights at reduced cost and time.

50+
CXOs Consulted
60%
Cost Savings
100%
Authentic Data
89%
Respondent Satisfaction
P
Perception
Capture what respondents truly feel — not what surveys lead them to say.
U
Understanding
Deep contextual analysis of verbal, tonal, facial, and emotional signals.
L
Listening
Real-time audio and video feedback collection at scale — in any language.
S
Score
Proprietary scoring methodology that converts opinions into actionable numbers.

⚠️ Challenges CXOs Face Today

  • Traditional surveys introduce interviewer bias and respondent bias
  • Mystery shopping is expensive and low-scale
  • Focus groups don't capture real in-the-moment emotion
  • Data collection timelines are slow — weeks to months
  • Actionable insights are diluted by the time they reach CXOs
  • High cost per respondent limits coverage and geography

✅ What PULS Delivers

  • Bias-free perception capture via self-recorded audio/video feedback
  • AI-powered analysis: Verbose, Tonality, Facial & Context signals
  • Real-time tracking and live insight dashboard
  • Largest coverage in shortest timeline with 60% cost savings
  • Multilingual — respondents answer in their native language
  • 89%+ respondent satisfaction with the PULS platform itself
PULS Framework

Versatile Intelligence Across Every Business Area

From product experience to retail, PULS covers every consumer touchpoint with actionable intelligence frameworks.

PPX
Product Experience
Emotional needs & ESAT Purchase patterns Trial and Repeat
PBX
Brand Experience
Brand health tracking Brand switch analysis Competitor intelligence
PMX
Marketing Experience
Campaign effectiveness Brand affinity scores Advertising ROI
PSX
Shopper Experience
Customer engagement Shift in emotions Communication mediums
PRX
Retail Experience
Retail satisfaction Distributor insights Shelf & visibility
PULS in the Field

Largest Coverage · Shortest Timeline · Actionable Insights

Real deployments across Automobile, Retail, FMCG and Consumer sectors across India

Automobile
Automobile
Retail
Retail
Consumer
Consumer
FMCG
FMCG
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PULS Live Demo

Watch real-time feedback collection in action

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Retailer Study Walkthrough

See how 92 stores were covered in 1.5 days

Real Results

PULS in Action

From automobiles to FMCG — here's how PULS has delivered authentic insights for real clients across India.

🚗 Automobile Industry

Market Size Study via Mechanics' Perspective — RANE

23States Covered
1.5Days to Collect
  • Largest coverage with shortest timeline
  • Mechanic-level retail opinion on market share
  • Multilingual responses across Tamil Nadu, Maharashtra, Gujarat & more
  • Actionable insights delivered with geographic drill-down
🧴 FMCG — Hair Care

Consumer Perception Study on Shampoo Brands

2K+Opinions
MultiSegment
  • Loreal popular across genders; MamaEarth strong among females (14.8%)
  • 25–30 age group: highest positive sentiment on hair care choices
  • Males more positive on brand loyalty; females on emotional attachment
  • Sentiment scores: 0.25 = mildly positive; −0.1 = slightly negative
🍵 FMCG — Premium Tea (AVT)

Retailer Perception Across Bangalore — 92 Stores

92Stores
89%Platform Satisfaction
  • Leaf tea outsells dust tea in most locations
  • Red Label most popular; inconsistent distributor visit patterns found
  • 89% of retailers happy to give feedback using PULS platform
  • 18% preferred audio-only feedback; women in small markets prefer audio
💎 Premium Retail — Tanishq

Shopper Experience Study — India's Most Trusted Brand

60%Cost Saving
100%Authentic Data
  • Replaced expensive mystery shopping with PULS-powered shopper feedback
  • 100% authentic, bias-free data from real shoppers in real-time
  • 60% reduction in research costs vs traditional methods
  • Actionable CX improvements identified across franchise touchpoints
🧺 White Goods — Dishwashing

Consumer Perception on Dishwashing Methods & Brands

200Consumers
1,293Videos Analyzed
  • 2,000+ opinions from 10 deep-dive questions
  • 943 videos considered; 1,293 relevant videos analyzed for perception
  • Identified dishwashing detergent brand preferences and pain points
  • Uncovered emotional friction in routine cleaning behavior
🥤 FMCG — Beverages

Retailer Predictions on Summer Beverage Sales

#1Coca-Cola Predicted
RealRetailer Voice
  • Coca-Cola predicted top seller by retailers (19.3%) but availability concern flagged
  • Thums Up and Pepsi strong summer contenders per retailer consensus
  • Coca-Cola (67%) vs PepsiCo (27%) brand-level split analysis
  • Verbatim retailer insights captured for actionable distribution strategy
Analytics & Data Science

Building Your Analytics Centre of Excellence

The demand for skilled data science professionals is growing. Setting up an effective Analytics COE is challenging — Datalitix makes it seamless with expert-led training, talent sourcing, and delivery.

Talk to Our Experts →
01

Analytics COE Setup

End-to-end design and implementation of your data and analytics centre of excellence.

02

Data Science Training

Intensive, hands-on training programs for individuals and corporate teams.

03

Talent Augmentation

On-demand data scientists, AI engineers, and full-stack developers for your projects.

04

Retail & Customer Analytics

Deep analytics for retail performance, customer behaviour, and market intelligence.

AI Products

Advanced AI-Powered Applications

We help companies overcome the challenge of building advanced AI products — from design to delivery — leveraging the latest in machine learning and natural language processing.

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PULS Mobile App

Collect real-time feedback and opinions from respondents via audio, video, and multilingual interfaces. Designed for scale across geographies.

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PULS AI Platform

Insights engine using PULS Methodology — analyzing Verbose, Tonality, Facial expressions, and contextual signals for deep perception intelligence.

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FluenC — AI Ed-Tech App

AI-based language learning and communication skills app designed for enterprise and consumer markets, using adaptive learning algorithms.

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Nano Learning Platform

Instant contextual learning through Nano video bytes — increased productivity, content creation at scale, and adaptive micro-learning designed for the modern workforce.

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Field Force Platform

End-to-end web application and mobile app for field data collection, survey management, and operational workflow automation.

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Web Scraping & Intelligence

Custom data collection and indexing solutions for luxury brands, competitor intelligence, and large-scale market monitoring.

Our Services

Comprehensive Solutions for Every Need

From offshore excellence to hands-on coaching — Datalitix provides a full spectrum of services tailored to your unique business context.

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Offshore Excellence Centre

We serve as an offshore excellence centre for some of the largest technology companies globally — handling everything from transactional support to highly complex analytical projects.

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Business Consulting

Strategic consulting that drives real results — increasing productivity, reducing operational costs, and identifying new growth opportunities for your business.

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Coaching & Mentoring

Whether you're an individual enhancing performance or an organisation building a stronger team — our coaching programs are designed to unlock full potential.

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Market Research

PULS-powered primary research — from retailer studies and consumer perception to ad effectiveness and brand health tracking across any industry vertical.

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Talent Augmentation

On-demand, pre-vetted professionals for data science, AI product development, analytics, and full-stack engineering — scaled to your project needs.

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Digital Transformation

End-to-end digital transformation projects — from web applications and mobile apps to AI integration and enterprise data platform modernisation.

Robotics

The Future of Intelligent Automation

Datalitix ventures into robotics — combining AI, sensor technology, and automation to build intelligent systems that solve real-world industrial and consumer challenges.

Learn More →

🦾 Industrial Automation

Intelligent robotic systems for manufacturing and warehouse operations.

🤖 AI-Powered Bots

Robots with computer vision and ML for smart, adaptive task execution.

📡 IoT Integration

Connected sensor networks that feed real-time data into analytics dashboards.

🔧 Custom Solutions

Bespoke robotics solutions designed for your unique operational requirements.

Get Started

Ready to Work Together?

Request a Free Demo → Email Us Directly
Get In Touch

Let's Connect

Whether you want to explore PULS for your brand, discuss a data science project, or just learn more — we'd love to hear from you.

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Office

Bengaluru, Karnataka, India

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Website

datalitix.co.in

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Serving

India & Global Clients